To help identify solid SEO methods and high-converting techniques, we’ve outlined tips below.
Each guarantee to provide a better UX. And a happy customer will be more likely to put their trust in your brand. Trust will then lead to a sale or form submission which in turn will increase conversions.
1. Responsive Website Design
Responsive web design is Google’s recommended way to build websites for all platforms and screen sizes.
Traditional web design offered a static or fixed layout which looked great on large screens. Yet when mobile went mainstream, those designs couldn’t fit a smaller viewport. That meant users had to pinch and zoom to read content which isn’t ideal.
A responsive page organizes content to fit the user’s device.
Information ‘responds’ to the width of the screen, moving elements to where they have the most impact. Navigation links no longer stretch across the page. They’re hidden until needed and accessed in a familiar way.
MWD Web Design is a huge supporter of responsive websites and ensures to include them in our custom WordPress themes.
2. Clear CTAs
A call to action or CTA is a marketing signal that you want your visitors to take action on.
A typical example is a link that says ‘visit our product catalog here’. Or a button icon linking to your social media pages.
Every page on your site should offer a clear call to action i.e. have a reason to exist.
Landing pages should link to further information on that particular topic. Product pages should include an easy way to add the item to the cart. Blog articles need to end with a CTA that relates to the piece.
Review your existing content and check to see if there is a clear action for your customers to follow.
3. Fast Hosting
Another SEO essential in 2021 is speed. That includes how fast your pages load and become interactive.
If you currently have a website, how long does it take for a page to download and appear on your visitor’s browser? If the answer is anything above 2.5 seconds then you’re in danger of Google marking that page down.
Core Web Vitals is the search engine giant’s latest quality control and speed lies at its heart. Therefore, make sure to host your site on fast and secure servers that deliver every time.
4. Consistent Branding
Building trust brings higher conversion rates and that means building your brand through your site.
Consistent use of color schemes, logo placement, and layouts give off a professional image. A sloppy, home-grown effort gives off the wrong vibe. That process begins with a great logo.
MWD has designed custom logos for our clients since 2006. Each is unique and reflects the client’s personality and mission.
5. Visually Pleasing Graphic Design Websites
Tied with branding is the use of visually pleasing graphics.
Shoddy product photos that are blurred and dark won’t work. Investing in the right pictures promotes a professional image and inspires confidence.
For WordPress sites, that includes installing custom themes.
Off-the-shelf templates may sound cost-effective but they don’t reflect your company ethos. Be sure to do your brand proud and always choose a custom option.
6. Clear Navigation
A major reason why visitors quickly leave a site is that they get confused.
Navigational links make little sense or don’t exist at all. If customers want to contact the company but there’s no link they’ll go elsewhere. Products that have no obvious categorization make users believe there is only one item for sale.
All of these issues are easily solved through a clear and consistent navigation structure. Not only will that help your visitors but Google loves sites with simple and obvious links.