1. Consider Your Patients
Many dental practices make the mistake of thinking their patients are all the same. Unfortunately, your content and messaging won’t appeal to everyone. Before using these website design tips, consider your patients.
For example, you might have a pediatric dental practice. In that case, you might want to focus on parents.
Perhaps you want to get more precise by focusing on moms in their 30s located within a 20-mile radius of your practice.
Understanding who you’re trying to reach can help you use more precise language across your site. You can also design your website to appeal to your target audience.
Look into the demographics your target audience falls under. For example, you might consider age, gender, location, or household income.
Perhaps you’re more focused on psychographics like pain points, interests, and hobbies.
A cosmetic dentist might want to appeal to business professionals who want to improve the appearance of their smiles.
Once you determine who you’re trying to reach, gather keyword research as well. Keyword research can benefit your search engine optimization (SEO) strategy. You can use SEO to appear in front of ideal patients online.
When a prospective patient searches for your practice on Google, your website could appear.
Once you’ve gathered your audience and keyword research, you can use these website design ideas to appeal to your audience.
2. Maintain Brand Consistency
Your dental practice is unique. If you fail to stand out from the crowd, however, patients might not remember you. Before that can happen, consider your branding.
A unique brand can help you stand out from competing dental practices. It could help you remain top-of-mind, too.
As you use these website design ideas, don’t forget to maintain brand consistency. If your visual brand looks different on different pages, it could confuse people. They might think they’re on a different practice’s website.
Instead, maintain brand consistency on every page across your website.
First, add your logo to the top corner of every page. Consider your imagery styles, color palette, and font styles, too.
Your brand includes your voice, tone, and personality as well.
Maintaining brand consistency could help patients remember your brand. They’ll have an easier time recognizing your marketing materials, too.
3. Improve Your Copy
Effective, compelling copy can help you draw more prospective patients to your practice. Your website copy can make your page design more effective, too.
First, make sure each page has a singular purpose. What do you want the visitor to do on the page? For example, you might want them to schedule an appointment using a form.
Make sure the URL, headline, imagery, and call to action remains aligned across each page.
Take the time to review your call to action language, too. A strong call to action will encourage people to take action. Make sure the language is clear, concise, and compelling.
As you work through these website design tips, don’t neglect the power of color choices. Use contrasting colors between the page background and button. Make sure the button and text on the button contrast, too.
Otherwise, people might glance by the buttons on the page.
4. Simplify the Navigation
Make sure your dental practice website is easy to explore and navigate, too. Look at the links featured on the navigation bar. Organize the pages to ensure visitors can find what they need with ease.
Avoid putting too many links in the navigation bar, though. Focus on essential pages instead.
Make sure your website is mobile-optimized to help visitors on smaller devices, too.
5. Create Engaging Content
High-quality website content can encourage patients to keep returning to your website. Generating more website traffic can improve your search engine rankings. You could have an easier time appearing in front of new patients as a result.
Use your keyword research to create blog posts based on the questions your patients are asking.
Create different types of posts, too. Then, optimize each post for SEO.
Search engines generate 300% more website traffic than organic social media. Optimizing your website with SEO for dentists can help you generate more leads. Then, you can schedule more appointments and help your practice grow.
6. Demonstrate Credibility
Show future patients that they can trust with their oral health. Start establishing your credibility by adding patient reviews to your website. Make sure to continue generating fresh reviews throughout the year, too.
You can use a plugin to feed your Google My Business reviews straight to your website.
Adding reviews to your website can show patients you’re the best dental practice in town.